BRAND ETHOS

Jewelry here is not simply an adornment. It is an exploration of meaning.

Central to the brand is the belief that the process of making is sacred. Every design begins with slow, deliberate craftsmanship, where threads, fibres, and beads are transformed through hand tufting and embroidery into sculptural jewelry. The act of making itself is meditation — a moment where creativity enters a state of flow, the place where ideas move freely, and intuition guides the hand. In this space between intention and creation, every piece begins to take shape.

The brand explores the relationship between cosmic mind, body, and soul, translating these ideas into tactile forms of wearable art. Drawing inspiration from philosophy, psychology, and different schools of spirituality, the work examines how art and design influence the way we think, feel, and behave. It asks a simple yet powerful question: Can what we wear change the way we experience ourselves and the world?

Through this lens, each piece becomes an invitation — a small catalyst for reflection, emotion, and self-expression.

Central to our ethos is that making our jewellery has to be as thoughtful and sustainable as possible. We achieve this in three main areas:

✷ Made by Hand

Hours of work. A lifetime of compliments.

Every piece of GEETIKAGULIA jewelry begins with a single thread — and hours of quiet, focused love.

Unlike mass-produced jewellery, our designs are created through hand embroidery and tufting techniques, by using recycled textile yarns in colours that dare to be seen. Our artisan-crafted jewelry requires hours of careful work and meticulous attention to detail. No shortcuts. No machines. Just skilled hands, vivid colour, and a whole lot of patience.

Thread by thread, texture by texture, each piece slowly comes to life. The result is jewelry that feels soft, vibrant, artistic, and full of character. No two pieces are ever the same — and that is the beauty of handmade craft.

✷ Made to order & small batches

All our collections are crafted in small batches and restocked regularly based on demand. This is done to avoid waste and overstocking. The majority of our bulk orders are made to order by shops and boutiques worldwide.

By choosing handmade and small-batch production, we embrace slow fashion — where quality, creativity, and sustainability matter more than trends.

✷ Made using recycled and rescued materials

Beauty with Purpose

We believe beautiful things should also be thoughtful. That’s why GEETIKAGULIA jewelry is created using recycled textile yarns, giving new life to materials that would otherwise go to waste.

✷ Handmade with love. Shipped worldwide.

We sell online to Finland and across Europe, with every order packed with the same care that went into making it. Because from the first stitch to your doorstep — you deserve nothing less.

The Artist Behind the Brand

Geetika Gulia is a fashion and textile designer whose work is deeply rooted in her passion for art, textiles, and craftsmanship. Her practice is defined by an exploration of colour, texture, and form, often combining traditional textile techniques with contemporary design.

Geetika Gulia's journey to her Espoo studio has taken her across five countries, through two of the world's most prestigious design institutions, and through every corner of the global textile and fashion industry. It is not a straight line. It is, appropriately, more like embroidery — looping back, crossing over, building depth with each pass.

Geetika studied Textile Design at the National Institute of Design (NID), India, where she was first immersed in the rich world of traditional textiles, crafts, and embroidery practices. This early exposure sparked a lifelong fascination with textile techniques and the cultural stories woven within them.

Her curiosity for art and history later took her to Milan, Italy, where she pursued a postgraduate degree in Fashion Design at Domus Academy. During this time, her deep appreciation for Renaissance art and European design traditions further shaped her creative vision.

Over the years, Geetika has lived and worked across India, Italy, Finland, China, and the United Kingdom, gaining experience in the textile, fashion, and interior design industries. Her textile designs and fabric developments have been featured by numerous brands and manufacturers worldwide.

While working within the commercial design industry, she also became increasingly aware of the environmental impact of mass production and fast design cycles. This realization gradually shifted her focus toward a slower, more thoughtful approach to creativity.

In 2020, she began working independently as a textile and embroidery artist, exploring experimental techniques and conceptual textile work.

By 2022, her fascination with hand-tufted embroidery had evolved into a wearable art practice, giving birth to the jewelry brand GEETIKAGULIA.

Today, Geetika continues to explore the boundaries between textile art and adornment, transforming yarns and threads into jewelry that celebrates craftsmanship, symbolism, and sustainable design.

She currently works from her studio in Espoo, Finland, where each piece is carefully crafted by hand.